Corporate Rebrands
Corporate Rebrand Leadership: Directed four large-scale corporate rebrands, guiding organizations through separation, restructuring, and repositioning. Developed new brand architectures, modern visual identities, packaging systems, and communication strategies to establish disruptive and distinctive market positioning while ensuring alignment across all touchpoints.
Brand Refresh Leadership: Multiple brand refresh initiatives to modernize established identities, evolve packaging and design systems, and revitalize communication strategies. Focused on enhancing relevance, differentiation, and consumer connection.
Brand Refresh
Product Development
Product Development: Led innovation from concept to shelf, delivering disruptive formats and refreshed product lines that expand category relevance and drive growth..
Directed engagement strategies across B2B, B2C, and internal audiences, tailoring communication and activations to strengthen retail and trade partnerships, build consumer connection and brand loyalty, and foster alignment and culture within the organization..
Engagements
Corporate & Consumer Communication
Digital, PR & Corporate Communication Leadership: Built and managed comprehensive strategies that integrated digital, public relations, and corporate communication. This included establishing and scaling new social channels, growing executive and brand presence on LinkedIn, executing media and press campaigns, and serving as both copywriter and spokesperson. Directed crisis communication and corporate messaging to ensure clarity, alignment, and brand protection. Focused on delivering consistent, engaging narratives that elevate brand visibility, strengthen reputation, and connect with audiences across all platforms and stakeholder groups.
