Ignited innovation by leading R&D and commercialization efforts that launched over 50 SKUs across the U.S. and Canada. From disruptive new products and bold packaging formats to seasonal launches and naming conventions, each initiative was built to grab attention and grow the category. Created and implemented a commercialization process that established cross-functional discipline from concept to shelf, ensuring speed, clarity, and accountability. Designed and activated a five-year innovation pipeline to fuel long-term growth, blending breakthrough formats with core line optimization and go-to-market strategies that delivered impact at retail.

• Carrot Shakers™ — Interactive snacking that redefined carrots through playful naming, packaging, and positioning. Recognized in Canada as Best Snack at CPMA 2025.

• Side Dish Sizzlers — Flavor-driven convenience that modernized carrots as a mealtime solution.

• Soup n’ Stewin’ Carrots — Occasion-specific innovation that signaled versatility and meal inspiration.

• Compostable Baby Carrot Packaging — A category-first sustainable format, awarded Best Sustainable Packaging at IFPA 2024.

• Future Pipeline — Insight-driven roadmap of consumer and customer concepts aligned to long-term growth.