Amplifying the Brand Voice

• Energized the brand’s presence by directing the full spectrum of external and internal communication strategies, building credibility, visibility, and alignment across every audience. From launching brand-new digital channels to leading crisis communications and stepping up as a direct spokesperson, each initiative amplified the company’s voice, protected its reputation, and ensured consistent messaging everywhere it showed up.

• Social Media Launch – Built and scaled the brand’s digital footprint on LinkedIn, Instagram, Facebook, TikTok, and Twitter/X, creating channels from the ground up with tailored strategies for each. Drove campaigns that grew awareness, sparked engagement, and positioned the company as a thought leader in fresh produce.

• Media Campaigns & PR Placements – Spearheaded PR and ad campaigns that secured high-profile coverage in Produce Business, Blue Book, AndNowUKnow, Perishable News, Fast Company, and Food & Beverage Magazine. Orchestrated messaging across both B2B and B2C media, elevating innovation stories and reinforcing category leadership.

• Crisis & Corporate Communication – Led with clarity during moments of sensitivity and change, safeguarding the brand while keeping employees informed and aligned. Crafted corporate statements, FAQs, and leadership updates that built trust and confidence across the organization.

• Spokesperson & Copywriting – Served as both strategic storyteller and company voice, drafting executive quotes, press releases, thought leadership pieces, and speaking points that shaped industry perception across trade shows, panels, and podcasts.