Brought the brand to life with high-energy B2B, B2C, and internal engagement experiences that turned strategy into action and moments into impact. From electrifying trade show floors to consumer festivals and culture-building team events, each activation was designed to showcase innovation, spark connection, and celebrate the people behind the brand.

Highlighted Areas

• B2B Engagements (Trade Shows) – Elevated presence at major shows including IFPA, NACS, Expo West, OPS, and IDDBA, designing large-scale exhibits and immersive customer experiences that spotlighted innovation, reinforced category leadership, and created meaningful opportunities with retailers and distributors.

• B2C Engagements (Consumer Events) – Delivered memorable, hands-on consumer experiences such as the Chipotle Festival and Tajín activations, driving brand awareness and trial through interactive sampling, partnerships, and experiential storytelling.

• Internal Engagements (Culture & Recognition) – Energized teams with initiatives like large-scale sales meetings, a creative outdoor pavilion during COVID, and recognition programs that fostered pride, alignment, and stronger cross-functional collaboration.