Bolthouse Fresh™ Rebrand

Born from the corporate separation of Bolthouse Farms, the carrot business was reimagined and relaunched under a bold new identity: Bolthouse Fresh™. More than a name change, the rebrand redefined the category — transforming carrots from a commodity into a destination brand with disruptive positioning and a modern, consumer-forward presence.

The launch introduced category-shifting packaging with bold design, clear usage cues, and a sustainability-forward compostable line. Together, these elements created a brand that stood apart from its former parent company and reintroduced carrots as versatile, exciting, and shoppable across multiple occasions.

The rebrand’s impact has been recognized industry-wide with prestigious honors, including:

• Fast Company’s 2025 Most Innovative Companies in North America

• Produce Business Marketing Excellence Award (2025)

• GDUSA Graphic Design Awards for packaging innovation and creative execution

This work set a new benchmark for the produce industry — proving how heritage, innovation, and disruption can combine to create growth, cultural relevance, and excitement in the aisle.